Deluxe Range Launch
Creative direction for the Stoves Deluxe launch, delivered across brochure, digital, retail and exhibition.
The project
A premium launch built around product innovation.
The brief was to launch the Stoves Deluxe collection and clearly communicate its key product features, including FreedomFLEX™ zoneless induction, while strengthening the range’s premium positioning.
I led the creative direction and rollout across brochure, website, retail point of sale and exhibition design, working with the wider brand and marketing teams to keep the launch consistent across each channel.
Brochure
A structured introduction to the collection.
The brochure introduced the new range through a clear hierarchy of product information, feature-led content and premium photography. I developed the layout system to work across the full range cooker collection.
The finished brochure
Explore the complete range cooker collection.
The full Stoves Deluxe brochure can be viewed below or opened full screen.
View full screenRetail
Taking the launch into retail.
I developed supporting point of sale around the main Deluxe features, keeping the graphics clear and useful in-store without overpowering the product itself.
Digital
Bringing the product story online.
The Deluxe landing page expanded the collection’s introduction online, giving key product features more space while keeping the visual language consistent with the wider launch.
Scroll within the screen to view more of the page.
Feature content
Key features given room to work.
Feature-led website content gave key product benefits their own space, helping customers understand what set the Deluxe collection apart.
Exhibition
A dedicated space for the collection.
For the trade show, I designed a dedicated Deluxe presentation area as part of the wider Stoves and Belling stand. The space gave the team a focused environment to demonstrate the range and its key features, with the final stand carrying the same visual direction through into the physical environment.
