Energy Saving Recipe Book
Creative direction and design for Belling’s Energy Saving Recipe Book and supporting campaign.
The project
From initial concept through to final artwork.
The brief was to create a digital recipe book for Belling, showing how families could reduce cooking times, energy use and everyday costs.
I led the project from initial concept through to final artwork, defining the editorial structure and visual direction in collaboration with the brand manager and photographer.
Design approach
A clear editorial system built around the photography.
The layouts give the food photography prominence while keeping each recipe easy to follow and clearly presenting the cooking-time and energy savings.
The finished book
Explore the complete recipe book.
The full recipe book can be viewed below or opened full screen.
View full screenCampaign rollout
Extending the creative beyond the recipe book.
The visual direction was applied across social, digital and point of sale, extending the recipe book into a broader campaign.
