Compact Espresso Machine
Digital launch and ecommerce creative for a new compact coffee machine.
The project
A joined-up launch across website and ecommerce.
The brief was to launch the Morphy Richards Compact Espresso Machine across digital and ecommerce, making its key features clear while keeping the creative aspirational and lifestyle-led.
Working with the Brand Manager and an external agency, I created the digital assets used across the website, email and Amazon. This included homepage banners, a dedicated landing page, Amazon A+ content and product detail imagery.
Website launch
Designed to work from first impression to product detail.
Homepage banners introduced the product across desktop and mobile, leading into a dedicated landing page that brought the film, product features and benefits together.
Landing page
A clear route through the product story.
The page moved from the launch message into video, product use and key features, giving customers a useful overview before purchase.
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Ecommerce
Product content built for the point of purchase.
Amazon A+ and PDP content used a consistent visual system to explain the machine, its controls and the choice of drinks in a quick, easy-to-scan format.
