← Selected work
Stoves
Colour Boutique
Creative direction and campaign design for a new colour range within the Stoves Deluxe collection.
The project
Creative direction built around colour and nature.
The brief was to develop and lead the creative direction for a new colour range within the Stoves Deluxe collection, helping customers understand each colour and choose with confidence.
I was responsible for the Colour Boutique brand direction, including the logo, colour palette and nature themes, as well as creative across website, roomsets, campaign, retail and point of sale.
Digital experience
Bringing the range together online.
The Colour Boutique website brought the colour stories, roomsets and product information together, guiding users from inspiration through to product selection.
Campaign rollout
Campaign creative across digital and social.
